Bill was really skeptical at first.  But when the country club bar owner changed one of the only three beer taps to Michelob Ultra (replacing Coors Light) it was the final hurdle for him to overcome.  I mean, Bill originally thought that Michelob Ultra was one more cog in the complex machine that was “gaying” the world.  He had originally equated drinking an Ultra to watching the Bravo network, or asking for your bagel to be “scooped,” or putting “product” in your hair instead of gel, or going to the tailor to get your shirts fitted, or shaving your pubic area.  But now with Nick the bar manager telling Bill that more guys have been asking for it, Bill looks down at his sweaty JC Penny golf shirt outlining his gut and tucked into his Dockers khakis and wonders if maybe it’s he who is out of date.  So he reluctantly orders and then sips (in an overly manly, non-chalant motion) the malt-flavored water.  Even at 50 years old Bill would rather look like a homo than like a loser.